Introduction
Thanks to its enthusiastic and creative staff, IDTV Info- & Entertainment continues to develop and produce a broad range of top-quality TV programmes in the areas of infotainment and entertainment. Examples are Lingo and Triviant (quiz shows); The Mole? (game show); Mobile Court (show with TV judge), Rangers and The Saint Nicholas' Club (children's programmes); The National Driving Test and Holland's Best Idea (live studio programmes). In addition, IDTV Info- & Entertainment also makes sponsored TV programmes such as Campinglife(informative program on camping).
IDTV Info- & Entertainment is one of the market leaders in creating sponsored TV programmes. These shows are often part of a wider crossmedia campaign. This IDTV department has acquired the knowhow and finesse to integrate commercial messages into strong content without putting off audiences. It is about striking the right balance between generating good publicity for the sponsor and making popular television.
The programmes conceived and made by IDTV Info- & Entertainment are shown on both public and commercial TV stations. IDTV Info- & Entertainment is headed by Lennart Pijnenborg.
|