Introduction
From the first of July 2009, IDTV Events & Concepts and The Garage (a new successful event organizer) form a department within IDTV by the name of IDTV Live360.
Now that two complementary outfits will pool their resources, a particularly strong player emerge in the areas of brand activation, live events and campaigns.
IDTV Live360 specializes in activating brands through crossmedia storytelling - especially the synergy-generating combination of events and TV for clients as ABN AMRO, Philips, Tommy Hilfiger and Sony Playstation.
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