Partnerships
I Care Producties
In 2002, IDTV took a 50 percent stake in Medical Multi Media. In 1997, well-known TV journalist Ria Bremer created this production company, which focuses on cure, body and mind in particular. The company develops cross-media concepts and also develops/produces TV programmes, including Finger on the Pulse, Food & Fit, Love At Second Sight, Heart for another: The National Donor Campaign and Holland on the move.
In May 2007, Medical Multi Media adopted another company name, namely I Care Producties. I Care Producties operates from the Kraanspoor building in North Amsterdam, which also houses IDTV.
De Beeldbrigade
In November 2006, IDTV formed a strategic alliance with De Beeldbrigade (Dutch for The Image Brigade), which conceives and produces multimedia TV programmes such as Het Blok (the Block) and Samenwonen (Living Together). Thanks to the partnership, the two production companies can make optimum use of each other's knowledge and expertise. De Beeldbrigade has access to the international distribution network built up by All3Media (IDTV's parent company), while IDTV can tap into De Beeldbrigade's creativity.
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